When was the last time you described your company using the adjective “amazing”?

Chances are it’s been a few years… or you just never had.

Why is that?

Something I always find interesting is how companies take on the approach of marketing themselves. With such a wide level of competition in the market place today, organizations are so quick to talk about themselves as being better, stronger, faster, and cheaper. But does fast and cheap ever really lead to quality goods or services? How long can you really be the fastest or the cheapest before the next company moves in next door and competes on price?

Rather than describe yourself as being better or faster at doing something, tell the world how you are different at doing something – and why you are doing it. Different and purposeful will provide long-term results and services that give value to a customer. Your business deserves more credit than just being marketed as fast and cheap. Is it time to reconsider how you are showing off to the world?

One of the most important questions you can never ask enough is “why?”

“Why” is the most important element to our value proposition process and to helping you define your purpose.  The more you work with me, the more you will begin to understand your surroundings at a deeper level and ultimately define your essence – because I will encourage you to ask “why” over and over again until it becomes a natural habit.

Getting into the habit of questioning “why” will feed your curiosity and help you to fundamentally understand the reason behind how things happen or occur as they do.

So let me ask you a question: if I met you for the first time at a bar, and asked you to tell me about your company, what would you say?  Would you tell me about your products or services? How would you describe your function?  Your customers? Would you tell me about your features and benefits?

Would you ever get to why you do what you do?

Probably not – unless I asked first.

It’s a common theme that I have studied over the years as I have asked people about their company and what they do for a living: the vast majority never get around to explaining their purpose or why they do what they do –  because so many of us don’t take the time to even ask ourselves this question.

This is something we can work on together.

Maybe, eventually, you will ask me about my company.  My answer will most likely depend on what I know about you – but the tick here is, is that I’m only going to know anything about you if I know what your fundamental purpose is for doing what you do… everything else is just surface facts.

I always want to give you something that is meaningful.  So I might say that we have a very unique business that helps individual exactly like you grow your revenue, improve your people, and all the while minimize the risks along the way.  Is that too broad? Maybe, but if you are having a problem with sales or employee retention, you might be intrigued right? I was able to get your attention by describing the outcomes of why we do what we do for people like you. I didn’t read off a job description, but rather explained the purpose of my business.

Can you see the difference here between the ways we approached one question? You get more value out of beginning with why. So, I have a challenge for you: begin questioning why. Why you do what you do. Begin the early stages of exploring your purpose further developing your essence.

The best lessons are often those that are learned through experience.

When I set out to start up World Synergy back in 1998, I had one clear vision: to build a firm that provides integrated marketing and technology solutions to help companies grow.

Being so deeply involved in the marketing and technology industry for so many years now, I’ve concluded that there is one set consistency amongst the two: change is inevitable. The world moves quickly, and technology advancements only increase the speed in which it is moving year over year.

That said, my vision for business has only grown over the years – and continues to evolve the more that change continues to take place. My experiences from 28+ years in business have helped me to grow and share my experiences to help those around me grow themselves and their business.

As of November 2016, I’m excited to introduce Essence Marketing as a resource to collaborate with others who are passionate about the knowledge, vision, growth, and education needed to prosper in today’s busy environment.

Our mission here is to build a community of business entrepreneurs and marketers that want share and discuss information about sales and brand marketing. I want to keep the conversation open amongst leaders to learn from each other’s experiences and provide beneficial thought leadership to encourage one another.

Here are a few house rules to help keep this site fresh and relevant:

1. Ask a specific question about sales and marketing. (An example being: “I work for a 40 million dollar company who doesn’t seem to care about having a clear “purpose” because they have been successful without one over the years. Why should they start caring?”)
2. Share some original content. (What kind of business do you work for? How would/have you handled this situation? What can we learn from you?)
3. Share a link about relevant content with a brief overview. (What resources did you find beneficial in finding a solution to this? What was the outcome of implementing these efforts?)

As our industry continues to grow, we must continue to grow along with it. Stay tuned for future posts – this is only the beginning!