We take our customers through a roadmap which starts with understanding your business goals. Then we go through a discovery process with your value proposition. This can include research, surveys and interviews, onsite and virtual shadowing, user group and social integrations, and focus groups. The collected data helps us to see how the world – your prospects, customers, and employees – see you and your business.
This collection of data and characteristics help us build a strategy together, which includes business and marketing tactics and results reporting. Then, as discussed in the eStrategy process, we revisit and rework plans based on successes and other outcomes for your business and clients.